We were over it. Bland, fizzy water pretending to be fun. So we said f*ck it, let's make something better. After blood, sweat and questionable decisions, we landed on something wild: a zero sugar seltzer that ACTUALLY tastes good. Simple.
A big dream from a small living room in South Australia. We are just like you… we love a good time and hate a hangover. We started South Ave because life’s too short for bad drinks and boring parties. This isn't some faceless brand with a boardroom full of suits. This was created for all of us with no purpose other than to allow us to all enjoy the beverages we’ve been screaming for.
South Ave isn’t just what’s in your hand, it’s where you are, who you’re with, and the memories you’re making. We’re throwing parties, jumping into festivals, running amok, and bringing good vibes everywhere we go. If you've been to one of our events, you already get it. If you haven’t… you’re missing out. With all of this fun, we NEEDED a beverage that carries a little (a lot) less guilt… LOW CALORIE, SUGAR FREE, GLUTEN FREE, VEGAN, AUSTRALIAN MADE & OWNED… and FULL F*KN FLAVOUR.
We're not slowing down. New flavours, new drops, bigger experiences. We're here to make South Ave the go-to drink for anyone who wants to have a good time without feeling like trash the next day. Our goal? To be in every esky, every bar fridge, and every dance floor across the country. And we’ll keep doing it the South Ave way. Loud, fun, and no half measures.